The Exhibitor Advocate amplifies the voice of exhibitors to ensure the enduring success of exhibitions and events by collaborating with all stakeholders to promote and cultivate open communication, consistent standards, and industry best practices.
Vision
The Exhibitor Advocate promotes consistency, accountability and predictability in all event industry engagement opportunities. We advocate for:
Open, transparent communication and reporting
Involved, purposeful exhibitor advisory committees
High-quality, specific buyer data, metrics and leads
Economical, more predictable exhibiting costs
Improved audience engagement and increased ROI through multiple channels
Simpler rules and pricing models with less restrictions
Being considered valuable members of the exhibitions and events community — experts, thought leaders, and peers